Apart from being an Offroad & Rally Driver, Jeje's passion in Multimedia and Creative Communication starts to give him a chance in the Content Creators world. Beginning from his active engagement in using various social media apps in 2004, he continue to grow his audience awaraness, while starting to create a personal branding where people can easily recognize him.

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For many years, Jeje focus in the 4x4, Offroad, & Rally industry. As a Professional Driver, and also as an Influencer. Then in 2017, when Youtube becomes even more popular in Indonesia, Jeje starting to create 'Jejelogy' Channel. With plenty of video content from SUV / 4X4 / Pickup Truck Review & Test Drive, Offroad Experience, Road Trip / Overland, Rally Events, and various kind of Tips & Tricks videos. 'Jejelogy' Youtube Channel now becomes the biggest 4x4 / Offroad / Rally channel in Indonesia, where it sets a new benchmark in this particular industries.

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Moreover, his knowledge and experience in the 4x4 & Offroad industry has made many brands interested in collaborating further. Such as asking for input on vehicle products, discussions on future products, and other collaborations. Such as offering cooperation to represent a brand in order to improve their image to the public.

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Jeje is now become a Brand Ambassador for some of the biggest and well known automotive brand in the world, such as BFGoodrich, and Motul.